Small Business & Entrepreneurship Center

en•tre•pre•neur (n) : become one by earning your Certificate in Small Business Management

The Small Business & Entrepreneurship (SBE) Center at JCTC offers a new full-time, 4-month accelerated program leading to a Certificate in Small Business Management. The classes are taught by fellow entrepreneurs, and the program includes an 18-month mentorship with a successful small business owner or corporate executive.

Space is limited, so if you're interested in applying please fill out the form and email it to Griffin.Cottle@kctcs.edu (note: students need to apply to JCTC separately before they will be allowed to start the program).  Priority for the fall semester will be given to those students whose forms are received by July 31, 2014.

If you've ever dreamed about starting your own business, now is the time to do it.

The Certificate in Small Business Management includes courses in:

  • Entrepreneurship
  • Small Business Management
  • Principles of Marketing
  • Financial Management, and
  • Digital Media Marketing

Classes in Digital Marketing:

  • Beginning in the Spring of 2014, the Small Business & Entrepreneurship Center will begin offering a number of classes designed to help existing business owners better understand the world of online marketing and the specific techniques that can help them better connect with customers online. 
  • *Classes include:
    • Advanced Social Media Marketing
      • Meeting time:
        • Advanced Social Media Marketing (4848)
          • Mondays and Wednesdays
          • 9-11:30am
          • June 2nd to July 23rd
      • Course description - Provides a comprehensive social media overview that exposes participants to the platforms, competencies and strategies that the communications & digital marketing industries require. Understand the major social media categories (communication, collaboration, multimedia, reviews and opinions, and entertainment); major social media networks (Twitter, Instagram, Foursquare, Delicious, LinkedIn, Digg, etc.); and social media outreach tools & techniques. Use social media as a personal & professional marketing tool, and build strategies that engage communities, prospects and customers.
    • Strategic Search Engine Marketing
      • Meeting time:
        • Strategic Social Media Marketing (4849)
          • Tuesdays and Thursdays
          • 9-11:30am
          • June 3rd to July 24th 
      • Course description - Search Engine Marketing has become one of the leading methods of increasing the visibility of a web site.  Properly executed, it dramatically increases the effectiveness of all other marketing efforts and as a standalone marketing method can generate significant leads and sales.  This course provides a roadmap for developing a successful search strategy, utilizing and integrating search techniques as part of a broader marketing mix. The course will examine how SEM can help increase a company’s return on investment (ROI).
    • To find out more information please contact the Small Business & Entrepreneurship Center at: 502-213-2686.

Ice House Entrepreneurship Program:

  • The Ice House Entrepreneurship Program is a new online learning program designed to inspire and engage participants in the fundamental concepts of entrepreneurship by studying the life lessons of dozens of successful and unassuming entrepreneurs from every age, race, and background. 
  • If you've ever considered opening your own business or wanted to work for yourself and want to know if you have the right skill set, this class is for you.
  • For information about the Summer 2014 class and to see if you qualify, please contact the Small Business & Entrepreneurship Center at 502-213-2686.

Creative U – Business for the Arts:

  • The Louisville Fund for the Arts, LVAA, and I.D.E.A.S. 40203 are teaming up with the Small Business & Entrepreneurship Center at JCTC to offer a crash-course in business for amateur artists looking for new ways to market and promote their work.
  • The class contains an in depth introduction to marketing and pricing artwork, as well as an overview of the various sales channels that exist for artists working in the fine, visual, decorative and craft arts fields.
  • “Creative U” also features a capstone event with I.D.E.A.S. 40203, where participants will get the chance to put their education into action and sell their work in an arts and community development showcase open to the public.
  • The class is open to all amateur and non-professional artists who want to make a better living doing what they love to do.
  • Classes start June 24th and meet Tues/Thus evenings from 5:30-8pm through July 17th. 
    • (class number 4906)
  • Apply online at http://www.jefferson.kctcs.edu/en/Admissions/Apply.aspx